Here's the deal. You may already realize how amazing it is to create and launch an online course, but if you don't?! Consider this article your very own personal motivator.
And before you think that courses are just a quick an easy ticket to making millions of dollars, well... it's just not. It's so much more than income. It's also about impact.
When you launch a course, you're not only impacting other human beings, you're also impacting your bottom line, your personal brand, and even your email list. It's an all-around no-brainer for this New Year!
So, here are my top 5 reasons why YOU should create a course in 2017:
1. builds your authority
Are you now, or would you like to be a "thought leader" in your industry? Well, creating a course shows that you possess in-demand knowledge that you know how to package and offer. Even if NOBODY buys your course, it's a right of passage to be a pro on any given topic.
It's your ticket to booking more speaking engagements, landing interviews on more podcasts, and becoming a sought after leader in your field.
2. strengthens your brand
As a consultant who works with some amazing entrepreneurs, I know one thing: as talented and passionate as you are - your brand is your identity. Without a strong brand, you and your business is nothing.
How does a course fit into your branding?
When you lauch a well-constructed course, it has been crafted to fit your brand identity and helps better explain who you are and what you do. In essence, the course should answer the question "What am I all about?"
3. steady passive income
Here are some facts to get you motivated:
In 2015, the online courses industry hit $107B in revenue which is INSANE.
There were roughly 2.5 Million published online courses.
That means that on average, each course sold $42,000.
Now, obviously, some courses sell very little and some sell Millions, but you get the idea. Some of my Course Launchr clients don't put ANY time into their course and still make thousands of dollars per month.
If you're interested in knowing more, shoot me an email by clicking HERE.
4. helps fellow entrepreneurs
Now, let's not forget ther REAL reason we're making informative courses... to help others with our knowledge!
You've worked your ass off to learn and apply the valuable info you've got. With courses, you get to offer your brain-power to the world! Trust me, SOMEONE RIGHT NOW NEEDS YOUR SKILLS!
By offering up your genius, you are truly making an IMPACT on your industry and to the countless others who were like you when you first started. Kudos, to you!
5. fills your funnel
If you give a man a course he'll learn for a day... drop a man in your email list and he'll learn for a lifetime.
If your email list or other sales funnels seem... rusty... the BEST way to draw hot leads to those products is to BRING them to those products!
Say I buy your course. Well, instantly I'm on your list. And guess what? You KILLED IT with that course and I'm now social-stalking you and all your free content. But, I want more...
You already know that the HOTTEST lead you have is someone who's already purchased from you. Right? So why not offer your coaching, consulting, services, products directly to them? Do that. That's what they want.
Sell 500 courses at $100 each = $50k
Offer a $250 upsell to those 500 and 50 purchase = $12,500
Offer a $1000 product to your 500 and 10 buy = $5,000
Boom - You've got yourself an extra $67,500. You okay with that?
So, here's the Problem/solution.
Most entrepreneurs and biz folks WANT to launch a course, but they don't. There's a lot of work involved to design, build, launch, and ultimately profit from an online course.
You're SO close to making the income and impact you know is right in front of you. SO?
Don't give up. Don't give in to limits. You CAN do this!
SOLUTION - If you are ready to bring your brain to the masses and capitalize, then seriously reach out. You'll see that there is a section titled "Work With Me" here on my website. If you check out Course Launchr, you'll see that it's regular price is almost $4k. Don't buy that.
Do us both a solid and reach out to me directly. I'd love to learn about what you're up to - and if you've got some serious skills, then I'd love to offer you something special. Email me HERE.
Also, if you'd like to stay updated on Course Launchr and get some cool stats and info, throw in your email below.
Take care and love you all!
Okay, Skywalker, here's the deal:
I'm looking for a few padawans to bring into my Jedi Training Camp.
I don't need quantity, I need quality.
With the 2 spots available, a dedicated Skywalker is what I seek. 6 months of intense focus on you, your business, and your unique Jedi Powers.
Please fill out this short questionnaire if you feel the Force.
You know there's something bigger for you and your business/concept and you're ready to take on the challenge. Reach out soon before you're consumed by the Dark Side.
I'm going to make this short and sweet. YOU are so massively powerful. Doesn't matter if you don't have $500k in the bank, or if you drive a 1998 Geo Metro.
Others will tell you that your dreams are impossible, that you'll never be more, and that you should stick to "safe".
There will always be someone in your life that can't see your worth... don't let it be you.
Til next time, gang!
Original Instagram post: HERE
I've gotten this question (or some variation of it) a lot: How do I attract the right people to my business? How do I attract people like me to my social media pages? What do I post to get them interested or engaged?
Well, here's the answer that might scare you: post whatever the *funk you want to. *Funk optional.
For example, if you're a cool/chill cat, you'll be attracted to a cool/chill cat. I mean, you clicked on this blog post that has a cool/chill cat in the image! Wearing glasses! I think the image is pretty cool. Maybe you did, too. Maybe, just maybe, you're a little like me: has a good sense of humor, interested in business/marketing/entrepreneurship (based on the title), isn't afraid of risks? I mean, who else would use this kind of image?!
Here's the 1 thing that is holding you back from attracting the right people: overthinking. If your target demographic is like you, then post whatever interests you. If they're NOT like you, either learn all about that demo or bring on an expert who gets it.
The day you stop worrying about what you're posting is the day you'll start attracting (and retaining) the people who care about what you're doing. They'll care about you and your mission MORE SO than if you're simply pandering to what you think they'd like.
I always use this quote, but it's because I live it: "When you're authentic to yourself, you attract what's meant for you".
No, I don't use a blogging tool to help outline my blogs. No, I don't have stage fright before speaking on stage. No, I don't flinch when working with a multi-million dollar client.
Why? Cause I know who I am, and I live it on a daily basis - in life and on social.
Yes, it took me 31 years to (somewhat) understand who I am and what I'm all about. Yes, it's scary to feel comfortable being myself. Yes, it's amazing to feel confident in everything I do because I'm confident in who I am. Yes, I'm also a lunatic.
People are attracted to YOU... not some masked-over, make-believe version of yourself that you imagine others would be attracted to.
Take off the mask(s). Be whomever you are. Allow your tribe to see you. That's the trick :)
If this makes sense to you, would you mind sharing this blog post to your favorite social media page or group? It would mean a lot to me to share this message with others. I truly care about helping others find themselves and share that with the world.
Share away, friends. Share away.
P.S. Leave a comment with your favorite/deepest ORIGINAL quote. Best quote will get their own custom social media image created for it! #readysetgo
Let me cut to the chase: I have some awesome new coaching programs for 2016 and as much as I love sharing these sweet offerings with everyone, I'm in search of a few well-networked individuals who would also love to share it.
See, my belief is that you should live a life you're passionate about. I'm passionate (and pretty dang good) about helping people design lives that they love and launch businesses that allow them to do whatever it is that makes them happy (speaking on stages, writing books, starting cool online business, grow existing businesses, etc.). I call myself a Personal Branding Coach. Developing the Personal Brand is Step 1 to designing a life full of awesome.
What I'm looking for is a handful of amazing people who want to connect the amazing people they know/encounter to my programs. I don't need a salesperson, I need someone who really cares about the people they send my way.
Work anywhere, stay in warm blankets, and drink your favorite beverage while working on your own business from home. Or work your regular 9-5 and share my info with people you know could use help getting started with their business. Whatever your life looks like, you can help others while making some great extra income.
Commission payout ranges from $180 to $1,500 per contract (depending on the program) and is paid immediately upon contract.
My clients LOVE the value and experience I bring. After 10+ years of marketing, personal branding, and sales experience and 10's of Millions of dollars in revenue, I just love putting that hard earned experience to good use.
If this seems like it might be a good fit, feel free to toss your info below, and we'll setup a Skype call asap.
Oh, and if you're not interested in being a Pug, we can call you Personal Branding Specialist or something of equal schnazziness.
I sincerely appreciate you,
After years of networking, attending conferences, business trips, and handing out over 15,000+ business cards, I've come to a very interesting conclusion...
Business cards are useless. Don't get me wrong, I love a well designed business card on an excellent stock. But after years of handing these things out, I've realized instead of actually connecting with the person on the other side of the paper handshake, I was simply putting their cards into the "yes" pocket or the "no" pocket after an amazing interaction. That's it? That's what we do after making a solid connection?
And you know what happens next. We tell ourselves that we're going to follow up with that person and we achieve one of 2 outcomes:
1. We never reach out (and vice-versa).
2. We get an invite on Facebook or LinkedIn. Woot.
3. We try calling or texting... and we get crickets back.
For me, after spending time designing my cards, money to buy them in bulk, and the energy to network and hand them out... I've decided to save all of it and join the modern era of business.
I created the Virtual Business Card to save my time, money, and energy... to increase my response rate from important interactions, and grow my contact list 10-fold.
Now, instead of wondering if I'll ever get around to adding their contact info into my CRM or contact list on my phone, or having to spend $100's or even $1,000's in business cards... I can simply grab their card or ask for their number and boom... they've got my card!
Best part? They can't lose it. Or shouldn't, anyway :)
So, if you're tired of not getting the response you're looking for from all your paper-slinging, check out my Virtual Business Cards Here for only $10. We'll do all the design based on your specs, and you'll have an eco-friendly, stylish, and highly effective business card at your disposal 24/7/365.
Thanks for reading and good luck in all your endeavors. Reach out anytime if you've got questions about networking, branding, marketing, or life. Chat soon, friends!
All the best,
Guys and gals! I'm super excited to announce that we are going LIVE with a passion project of mine of almost 4 months!
Elevate: Personal Branding Expo is going live within 6 hours from now. It's geared toward entrepreneurs (new and experienced), business owners, and professionals whose businesses rely heavily on your personal brand and reputation.
I've seen SO many amazing people with amazing businesses or ideas that have had a rough go at having it take off the way it should. I believe that a solid brand is crucial in achieving the success we're all looking for and I wanted to bring together a roster of awesome and successful entrepreneurs to help share how they've done it.
From brand/identity creation, high-level networking skills, social media ninja skills, building high quality relationships, designing your dream business, rewriting your mentality for success, and even body language and presentation skills... we've got a TON of value to provide. To say that I'm excited is a HUGE understatement!
Check it out here: www.ElevatePBX.com
We've got awesome pricing for the first 125 peeps. All proceeds go to helping the incredible Utah based non-profit Circle The Wagons. They help victims (and families of victims) of violent crimes. Read their unbelievable story here: CTW Website
Friends, I so look forward to seeing you there. If you can't make it, please share this with those business-minded friends of yours via social. This is an event you/they won't want to miss!
For me, it's always really thrilling when something feels that my story is a good fit for their podcast/show/audience. I had the pleasure of diving DEEP with Joe Strandell of the Joe Strandell Show.
We talked about everything... and I mean EVERYTHING! From sex to drink preference, and homelessness to movies. Check it out if you've got some time. We went for an hour and a half! Click here for the blog post or give a listen below:
If you live in Utah or are able to come to the SLC area on March 12, 2016 and are interested in speaking on the topics in the image, then please fill out the info below!
We will provide much more info once the details are finalized. We appreciate your feedback and interest in this amazing conference!
My up and coming podcast, Motivation MasterMind, is going live on iTunes this January! It's all about sharing real life stories of overcoming huge challenges in life to achieve success. Most of our listeners will be entrepreneurs, small business owners, and those that need a boost to level-up in their life.
If you fit this description, then I invite you to fill in the info below as best you can. Once submitted, I will reach out to you to setup a pre-show briefing!
I look forward to getting to know you and sharing your amazing story with the world!
If there's one thing we can all agree on, it's that Michael is a genuinely cool guy. Yes, he's still a total goofball, and yes, he's super handsome. And yes, he's writing this description. Point made ;)