I've gotten this question (or some variation of it) a lot: How do I attract the right people to my business? How do I attract people like me to my social media pages? What do I post to get them interested or engaged?
Well, here's the answer that might scare you: post whatever the *funk you want to. *Funk optional.
For example, if you're a cool/chill cat, you'll be attracted to a cool/chill cat. I mean, you clicked on this blog post that has a cool/chill cat in the image! Wearing glasses! I think the image is pretty cool. Maybe you did, too. Maybe, just maybe, you're a little like me: has a good sense of humor, interested in business/marketing/entrepreneurship (based on the title), isn't afraid of risks? I mean, who else would use this kind of image?!
Here's the 1 thing that is holding you back from attracting the right people: overthinking. If your target demographic is like you, then post whatever interests you. If they're NOT like you, either learn all about that demo or bring on an expert who gets it.
The day you stop worrying about what you're posting is the day you'll start attracting (and retaining) the people who care about what you're doing. They'll care about you and your mission MORE SO than if you're simply pandering to what you think they'd like.
I always use this quote, but it's because I live it: "When you're authentic to yourself, you attract what's meant for you".
No, I don't use a blogging tool to help outline my blogs. No, I don't have stage fright before speaking on stage. No, I don't flinch when working with a multi-million dollar client.
Why? Cause I know who I am, and I live it on a daily basis - in life and on social.
Yes, it took me 31 years to (somewhat) understand who I am and what I'm all about. Yes, it's scary to feel comfortable being myself. Yes, it's amazing to feel confident in everything I do because I'm confident in who I am. Yes, I'm also a lunatic.
People are attracted to YOU... not some masked-over, make-believe version of yourself that you imagine others would be attracted to.
Take off the mask(s). Be whomever you are. Allow your tribe to see you. That's the trick :)
If this makes sense to you, would you mind sharing this blog post to your favorite social media page or group? It would mean a lot to me to share this message with others. I truly care about helping others find themselves and share that with the world.
Share away, friends. Share away.
P.S. Leave a comment with your favorite/deepest ORIGINAL quote. Best quote will get their own custom social media image created for it! #readysetgo
If there's one thing we can all agree on, it's that Michael is a genuinely cool guy. Yes, he's still a total goofball, and yes, he's super handsome. And yes, he's writing this description. Point made ;)